Fine Design is a Way of Life

Creating profoundly Luxurious Residences 

For our  dedicated and hugely driven team at Group One, home design is an artform underpinned by innovation, imagination, practicality, technology, attention to detail, the finest materials and impeccable taste.


A Unique Method

It all begins in the initial research and sourcing of prime sites for new build projects with only the most coveted areas, the most prestigious postcodes, identified and considered for investment.  

We collaborate exclusively with a select group of architects and interior designers who are lauded and distinguished for their free-thinking, ideas and innovations, and the expert and expedient manner in which they execute them.


When Passion and expertise combine 

Every new residence begins life as a blank canvas and ends as a unique expression of the team’s unbridled passion for properties of preeminence. Quite simply, we create homes to enhance, enrich, embellish and excite the lives of our residents. Our imagination and dedication will transform each new residence into that dream home adorned with the very latest electronic gadgetry and equipment to enhance your life. But here the state-of-the-art is nestled cosily and discretely with ageless artisan and hand crafted elements to stimulate, exercise and excite the senses. 

Attention to detail

No compromise on quality

The entire team is driven by a passion to please and excel. It continues through the complete design and build programme and into the internal finish and sign-off. Each stage of work is scrupulously and painstakingly inspected, every component tested, and every feature and finish scrutinised to ensure rigorous quality standards are met.  There is one collective vision; endeavouring to achieve perfection and to continually surpass expectations in all aspects and down to the last detail.

View our developments


Get in touch

If you have something to discuss please don’t hesitate to get in touch.

020 7794 1661

215 West End Lane,
London, NW6 1XJ